电子商务英语单词

Title: A Comprehensive Guide to E-commerce English Vocabulary

E-commerce, also known as electronic commerce, has become an integral part of our lives. With the rapid development of the Internet, e-commerce has witnessed a surge in popularity, leading to the emergence of a vast array of products and services. To navigate this ever-growing industry, it is essential to be well-versed in e-commerce English vocabulary. This article will provide you with a comprehensive guide to e-commerce English vocabulary, enabling you to communicate effectively and make informed decisions in the online marketplace.

1. General E-commerce Terms

a. E-commerce: Electronic commerce refers to the buying and selling of goods and services over the Internet.

b. Online shopping: The process of purchasing goods and services over the Internet.

c. E-tailer: A company that sells products directly to consumers over the Internet.

d. B2B (Business-to-Business): A business model where companies sell products or services to other businesses.

e. B2C (Business-to-Consumer): A business model where companies sell products or services directly to consumers.

f. C2C (Consumer-to-Consumer): A business model where consumers sell products or services to other consumers.

g. Dropshipping: A retail fulfillment method where a store does not keep the products it sells in stock. Instead, when a store sells a product using the dropshipping model, it purchases the item from a third party and has it shipped directly to the consumer.

h. Virtual marketplace: An online platform that allows third-party sellers to sell their products to consumers.

i. E-commerce platform: A software application that allows companies to create, manage, and maintain an online store.

2. E-commerce Channels

a. Mobile commerce (m-commerce): The buying and selling of goods and services over mobile devices, such as smartphones and tablets.

b. Social commerce: The use of social media platforms to promote and sell products or services.

c. Online marketplace: A website that acts as an intermediary between buyers and sellers, allowing them to transact with each other.

d. E-commerce marketplace: A platform that hosts multiple sellers and provides a unified shopping experience for consumers.

e. Cross-border e-commerce: The buying and selling of goods and services across national borders.

3. E-commerce Products and Services

a. Digital goods: Products that are delivered in digital form, such as software, music, and e-books.

b. Physical goods: Tangible products that are shipped to the consumer, such as clothing, electronics, and home goods.

c. Subscription services: Services that are offered on a recurring basis, such as streaming services, magazines, and meal kits.

d. Custom products: Products that are tailored to the specific needs and preferences of the consumer.

e. Bulk orders: Orders that consist of a large quantity of a particular product.

4. E-commerce Payment Methods

a. Credit card: A payment card issued by a financial institution that allows the cardholder to borrow money to make purchases.

b. Debit card: A payment card that deducts funds directly from the cardholder's bank account.

c. PayPal: An online payment system that allows users to send and receive money securely.

d. Digital wallet: An electronic device or application that stores payment information, such as credit card numbers and bank account details.

e. Cryptocurrency: A digital or virtual currency that uses cryptography for security.

5. E-commerce Marketing and Advertising

a. Search engine optimization (SEO): The process of optimizing a website to improve its visibility in search engine results pages (SERPs).

b. Pay-per-click (PPC): An online advertising model where advertisers pay a fee each time one of their ads is clicked.

c. Content marketing: The creation and promotion of content to attract and engage a clearly defined audience.

d. Social media marketing: The use of social media platforms to promote a brand, product, or service.

e. Email marketing: The use of email to promote products or services, engage with customers, and build brand loyalty.

6. E-commerce Logistics and Supply Chain

a. Fulfillment: The process of delivering products to the consumer.

b. Inventory management: The process of tracking and managing the stock of products.

c. Warehouse: A large storage facility where products are stored and distributed.

d. Shipping: The process of transporting goods from one location to another.

e. Supply chain: The network of organizations, people, activities, information, and resources involved in the creation and delivery of a product.

7. E-commerce Customer Service

a. Customer support: The assistance provided to customers to help them solve problems or answer questions.

b. Customer service: The overall management of interactions with customers, both before and after the purchase.

c. Customer satisfaction: The degree to which a product or service meets or exceeds customer expectations.

d. Returns and exchanges: The process of allowing customers to return or exchange products.

e. Feedback: Information provided by customers about their experiences with a product or service.

In conclusion, mastering e-commerce English vocabulary is crucial for anyone